Why Fantasy Football Is a Marketing Win for B2B Brands Too
By Dirk Menkveld on Tuesday, June 17, 2025
By Dirk Menkveld on Tuesday, June 17, 2025
Fantasy football, also known as ‘prediction game’, is more than a pastime for sports enthusiasts. It has emerged as a strategic tool for B2B brands aiming to enhance customer and employee engagement. In this article, we’ll explore why this prediction game is a victorious marketing strategy for B2B brands.
Fantasy football involves predicting the outcomes of real-world football games. Players predict scores, winners, and more, testing their knowledge of the sport with friends or colleagues.
For B2B brands, engagement is key. Fantasy football prediction games offer a casual yet impactful way to connect with clients or employees. By organising a fantasy football league tailored for your audience, you create shared experiences that foster deeper relationships.
Prediction games encourage customers to interact regularly with your brand. Participants often check their predictions weekly, if not daily. This frequent interaction strengthens brand recall and loyalty. When customers associate your brand with a fun and engaging activity, they are more likely to remain loyal.
In the workplace, fantasy football can serve as a team-building exercise. It encourages communication and collaboration among employees. Groups within the company can compete in a friendly rivalry, improving morale and fostering a positive work environment.
Adding small incentives for winners, like gift cards or extra PTO days, can enhance participation and excitement. This way, employees feel valued and recognised, which boosts productivity and satisfaction.
B2B brands can also leverage the data generated from these games. Understanding customer preferences through their game choices provides insight that can inform marketing strategies. Brands can tailor their offerings based on these insights, making marketing efforts more effective.
Organise leagues with clients or industry partners. Such initiatives provide networking opportunities in a relaxed setting. These interactions can lead to meaningful business discussions and partnerships.
Use prediction games to create educational content. Weekly newsletters with game analyses or infographics can attract more participants and keep the audience engaged.
Utilise social media and blogs to engage with your audience around the fantasy football theme. Discuss game predictions, share tips, or hold live discussions. This adds value and encourages continual engagement with your brand.
Fantasy football, as a prediction game, is more than fun. For B2B brands, it’s a marketing win. It boosts engagement, morale, and relationships. By embracing it, B2B businesses can score big with clients and employees alike.
For more insights on incorporating fantasy football into your marketing strategy, check out Forbes, a leading source for business insights.