How to sell a branded World Cup pool to clients (agency playbook)

By Dirk Menkveld on Monday, January 5, 2026

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Why a branded World Cup pool is easy to sell

A World Cup pool is simple. People predict match results. They share picks. They chat. They come back for the next game.

That makes it a great client offer. It is light, fun, and social. It fits many brands.

On GoKoppa, this is Fantasy Football (is Prediction Game in English). It is not about picking players. It is about predicting games (scores, winners, and match outcomes).

What clients really buy (it is not “a pool”)

Clients do not wake up asking for a pool tool. They want results like these:

  • More attention on their brand during the tournament
  • More repeat visits to a site or app
  • More email sign-ups and first-party data
  • More social sharing and word of mouth
  • A fun reason to talk to customers each week

Your job is to sell the outcome. Then you attach the pool to it.

Your best-fit client list (start here)

Pick clients who already speak to fans or groups.

Good targets:

  • Bars and restaurants
  • Retail and e-commerce brands
  • Gyms and local clubs
  • Media pages and newsletters
  • Travel brands
  • Community groups and charities

Also look for:

  • A big email list
  • A busy Instagram page
  • A website with steady traffic
  • A team that can post 2–3 times per week

The offer (keep it small and clear)

Sell a packaged offer. Do not sell “custom everything”.

Use three simple tiers.

Starter (fast launch)

  • Client logo + colours
  • Branded landing page
  • Simple prize plan
  • Basic launch kit (copy + images)

Growth (best value)

  • Everything in Starter
  • Custom rules (points, tie-breaks)
  • Email capture prompts
  • Weekly reminder content pack

Pro (campaign mode)

  • Everything in Growth
  • Partner prizes and sponsor slots
  • On-site embed or deep link plan
  • Post-tournament report

Keep names simple. Keep scope tight. You will close faster.

The pitch (copy you can paste)

Use this short pitch in email or DM:

“Want a fun World Cup campaign people will actually use? We can run a branded World Cup pool where fans predict match results (not pick players). It takes days to launch. It drives repeat visits all tournament. Want to see a quick demo?”

Then follow with 3 bullets:

  • Fast: launch in 3–7 days
  • Sticky: people return for every match
  • Shareable: fans invite friends

Handle the common objections

“We do not have time”

Reply with a time plan:

  • 30 minutes to approve branding
  • 30 minutes to approve prizes
  • 30 minutes to approve posts You do the rest.

“Will people join?”

Give a simple proof point:

  • The World Cup is one of the biggest sports events on Earth.
  • Fans already watch and talk about it.
  • A pool gives them a reason to engage daily.

You can also reference FIFA’s global scale for context (one link only):
https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup

Keep it safe:

  • Make it free to enter
  • Use clear terms
  • Offer non-cash prizes if needed
  • Avoid gambling language
    (You can also tell clients to check local rules.)

Pricing that works (simple maths)

Anchor price to reach and work, not software.

A simple model:

  • Setup fee (one-off): covers branding + build + launch kit
  • Campaign fee (monthly or tournament): covers content + support
  • Optional add-ons: extra languages, extra groups, prize sourcing

If a client has 50,000 followers, even a 2% join rate is 1,000 players. That is strong value for most brands.

The launch plan (7 steps)

Use this checklist. It keeps things smooth.

  1. Pick the goal (email leads, visits, or buzz)
  2. Pick the prize plan (weekly + final prize)
  3. Confirm the rules (points, tie-breakers, deadlines)
  4. Apply the brand (logo, colours, short welcome text)
  5. Build the sign-up flow (keep it to a few taps)
  6. Schedule posts (start 7–10 days before kick-off)
  7. Run weekly moments (leaderboard, big-match prompts, last-call posts)

Content ideas clients can post (make it easy)

Give clients ready-to-use ideas. Keep sentences short.

  • “Predict today’s score. Closes 15 minutes before kick-off.”
  • “New round is live. Make your picks now.”
  • “Top 10 update. Can you catch them?”
  • “Big match tonight. Who wins?”
  • “Last chance to join. Invite a mate.”

Add one simple graphic each time. Use the same style. People will recognise it.

Make it social (the best growth lever)

Pools grow when friends pull in friends.

Build in:

  • A share button after each set of picks
  • “Invite 3 friends” call-outs
  • Mini leagues for friend groups
  • A public leaderboard (if the client wants it)

What to measure (keep it basic)

Track a few numbers. Report them weekly.

  • Sign-ups
  • Active players per round
  • Shares or invites
  • Email opt-ins (if used)
  • Clicks back to site (if linked)

Then close the loop:

  • “Here is what worked.”
  • “Here is how we can improve next time.” That sets up the next tournament.

Close more deals with one simple move: sell the demo

Do not sell slides. Sell a live preview.

When a client sees their logo on a pool page, the deal gets easier. Ask for a 15-minute call. Show the flow. Then offer the three tiers.

That is the agency playbook to sell a branded World Cup pool to clients—and make it fun for everyone who plays.