How to Sell a Branded Football Tournament Pool to Clients (Agency Playbook)

By Dirk Menkveld on Monday, January 5, 2026

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Why a branded football tournament pool is easy to sell

A football tournament pool is simple.
People predict match results. They share picks. They chat. They come back for the next game.

That makes it a strong client offer.
It is light, fun, and social. It fits many brands.

On GoKoppa, this is Fantasy Football (Prediction Game).
It is not about picking players.
It is about predicting games (scores, winners, and match outcomes).

What clients really buy (it is not “a pool”)

Clients do not wake up asking for a pool tool.
They want results like these:

  • More attention on their brand during the tournament
  • More repeat visits to a site or app
  • More email sign-ups and first-party data
  • More social sharing and word of mouth
  • A fun reason to talk to customers each week

Your job is to sell the outcome.
Then you attach the pool to it.

Your best-fit client list (start here)

Pick clients who already speak to fans or groups.

Good targets:

  • Bars and restaurants
  • Retail and e-commerce brands
  • Gyms and local clubs
  • Media pages and newsletters
  • Travel brands
  • Community groups and charities

Also look for:

  • A large email list
  • An active social channel
  • A website with steady traffic
  • A team that can post 2–3 times per week

The offer (keep it small and clear)

Sell a packaged offer. Do not sell “custom everything”.

Use three simple tiers.

Starter (fast launch)

  • Client logo and colours
  • Branded landing page
  • Simple prize plan
  • Basic launch kit (copy + images)

Growth (best value)

  • Everything in Starter
  • Custom rules (points, tie-breaks)
  • Email capture prompts
  • Weekly reminder content pack

Pro (campaign mode)

  • Everything in Growth
  • Partner prizes and sponsor slots
  • On-site embed or deep link plan
  • Post-tournament report

Keep names simple.
Keep scope tight.
You will close faster.

The pitch (copy you can paste)

Use this short pitch in email or DM:

“Want a fun football tournament campaign people will actually use?
We can run a branded prediction game where fans predict match results (not pick players).
It takes days to launch and drives repeat visits during the tournament.
Want to see a quick demo?”

Then follow with three bullets:

  • Fast: launch in 3–7 days
  • Sticky: people return for every match
  • Shareable: fans invite friends

Handle the common objections

“We do not have time”

Reply with a simple time plan:

  • 30 minutes to approve branding
  • 30 minutes to approve prizes
  • 30 minutes to approve posts

You do the rest.

“Will people join?”

Use simple logic:

  • Major football tournaments attract global attention
  • Fans already watch and talk about matches
  • A prediction game gives them a reason to engage daily

Keep it safe:

  • Make it free to enter
  • Use clear terms
  • Offer non-cash prizes if needed
  • Avoid gambling language

(Always advise clients to check local rules.)

Pricing that works (simple maths)

Anchor price to reach and effort, not software.

A simple model:

  • Setup fee (one-off): branding + build + launch kit
  • Campaign fee (tournament): content + support
  • Optional add-ons: extra languages, extra groups, prize sourcing

If a client has 50,000 followers, even a 2% join rate means 1,000 players.
That is strong value for most brands.

The launch plan (7 steps)

Use this checklist:

  1. Pick the goal (email leads, visits, or buzz)
  2. Pick the prize plan (weekly and final prize)
  3. Confirm the rules (points, tie-breakers, deadlines)
  4. Apply the brand (logo, colours, welcome text)
  5. Build the sign-up flow (few taps only)
  6. Schedule posts (start 7–10 days before kick-off)
  7. Run weekly moments (leaderboard, big-match prompts, reminders)

Content ideas clients can post

Give clients ready-to-use messages:

  • “Predict today’s score. Closes before kick-off.”
  • “New round is live. Make your picks now.”
  • “Top 10 update. Can you catch them?”
  • “Big match tonight. Who wins?”
  • “Last chance to join. Invite a friend.”

Add one simple graphic each time.
Use the same style so people recognise it.

Make it social (your best growth lever)

Pools grow when friends invite friends.

Build in:

  • A share button after picks
  • “Invite friends” call-outs
  • Mini leagues for groups
  • A public leaderboard (optional)

What to measure (keep it basic)

Track only key numbers:

  • Sign-ups
  • Active players per round
  • Shares or invites
  • Email opt-ins
  • Clicks back to site

Then report:

  • What worked
  • What to improve next time

This sets up the next tournament deal.

Close more deals with one simple move: sell the demo

Do not sell slides.
Sell a live preview.

When a client sees their logo on a pool page, the deal becomes real.

Ask for a 15-minute call.
Show the flow.
Offer the three tiers.

That is the agency playbook to sell a branded football tournament pool to clients — and make it fun for everyone who plays.