Demo checklist: how to run a perfect sales demo for a client
By Dirk Menkveld on Thursday, April 2, 2026
Demo checklist: how to run a perfect sales demo for a client
A great demo is simple. It is clear. It helps the client say, “Yes, this is for us.”
If you want to show a client a fantasy football product, you need a plan. On GoKoppa, Fantasy Football is a prediction game. Players predict match results. They do not pick or trade players. That point must be clear from the start.
This guide gives you a simple sales demo checklist. It is made for a fantasy football prediction game. You can use it when you speak to brands, groups, clubs, or community leaders.
Why a demo matters
A demo helps people see the game in action. That is better than a long pitch.
A good demo should:
- show how the game works
- show why it is fun
- show how easy it is to join
- show how it can bring people together
- answer doubts fast
If your demo feels hard, the client may lose interest. Keep it short. Keep it real.
Before the demo
Do your homework first.
1. Know the client
Ask:
- Who is their audience?
- What do they want?
- More engagement?
- More repeat visits?
- More fun in a group?
Match your demo to their goal.
2. Set one clear outcome
Pick one main goal for the call.
For example:
- book a second meeting
- start a free trial
- agree on a launch plan
Do not try to do too much at once.
3. Prepare a live flow
Do not click around at random.
Plan a short route:
- Show the home screen
- Show how to join
- Show how to predict matches
- Show league or group play
- Show tables, points, and results
- Show admin or set-up tools
4. Get your tech ready
Check:
- internet
- sound
- screen share
- browser tabs
- login details
- mobile view if needed
A smooth start builds trust.
During the demo
Start with the big idea
Open with a short line:
“This is a fantasy football prediction game. Users predict match outcomes. They do not select players.”
That removes confusion fast.
Then explain the value in plain words. For example:
- easy to join
- fun with friends or teams
- keeps people coming back
- works well for group engagement
Show the user journey first
Start with the player side. This is what people care about most.
Show:
- how a user signs up
- how they enter a private or public group
- how they make predictions
- how points are scored
- how the leaderboard works
Keep each step short. One minute each is enough.
Show the fun part
Do not only show features. Show the feeling.
Point out:
- friendly rivalry
- group chat or sharing options, if available
- weekly return visits
- simple play rules
- quick set-up
People buy the outcome, not just the tool.
Show the admin side next
Now show the client what they control.
Focus on:
- setting up a competition
- inviting users
- branding options
- scoring settings
- reporting or user data, if relevant
This is where many clients decide if the product fits their needs.
Handle objections with calm answers
Questions are normal. Be ready.
Here are common objections:
“Will people understand it?”
Answer with:
- “Yes. The game is simple. Users predict results in a few taps.”
“Is it hard to join?”
Answer with:
- “No. The join flow is short and easy.”
“How is this different?”
Answer with:
- “This fantasy football format is about predicting games, not building squads. That makes it fast and easy for more people.”
“Will people come back?”
Answer with:
- “Yes. New matches mean new predictions. That gives users a reason to return often.”
Keep the demo short
Aim for 20 to 30 minutes.
A simple format works best:
- 5 mins: intro and goals
- 15 mins: live demo
- 5 mins: questions
- 5 mins: next steps
Do not overload the client.
Use proof if you have it
Use one or two strong points:
- user engagement rates
- repeat visits
- easy onboarding
- campaign success stories
Keep proof short and clear.
You can also support your approach with general sales demo good practice from HubSpot’s guide to sales demos.
End with a clear next step
Never end