Custom branding checklist: logo, domain, colors, email templates

By Dirk Menkveld on Thursday, January 22, 2026

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Custom branding checklist: logo, domain, colours, email templates

If you run a Fantasy Football (is Prediction Game in English) pool with friends, first impressions matter. Your pool should look clear and safe. It should also feel like yours.

One key note: Fantasy Football (is Prediction Game in English) here means predicting match results, not picking real players for a squad. You and your group guess outcomes. You score points. You climb the table.

This checklist helps you brand your pool in a simple way. It fits a “branding, customisation, white label checklist” style. It keeps things neat and easy.

1) Logo checklist (keep it clean)

A logo helps people know your pool is real. It also makes your site and emails feel linked.

Do this:

  • Use a simple mark and name. Avoid tiny text.
  • Export as PNG (transparent background).
  • Also export as SVG if you can. It stays sharp on all screens.
  • Make a square version for icons (like 512 × 512 px).
  • Make a wide version for headers (like 1200 × 300 px).

Quick tips:

  • Pick 1 main logo. Do not use 5 versions.
  • Test it on light and dark backgrounds.
  • Keep it friendly. Avoid clutter.

2) Domain checklist (be easy to trust)

A good domain helps your friends click without fear. It also looks better in chat apps.

Do this:

  • Choose a short domain. Keep spelling simple.
  • Avoid dashes and odd words.
  • Match the pool name if you can.
  • Turn on HTTPS (the padlock).

HTTPS matters for trust and safety. It encrypts data between the browser and the site. Learn more from Google’s own guide on HTTPS: https://developers.google.com/search/docs/crawling-indexing/https

Quick tips:

  • If you use a subdomain, keep it clear (example: predict.yoursite.com).
  • Check the domain on mobile. People will join from phones.

3) Colours checklist (make it readable)

Colours set the mood. They also affect how well people can read.

Pick:

  • 1 primary colour (your main brand colour)
  • 1 secondary colour (for buttons or links)
  • 1 accent colour (small highlights only)
  • Neutral colours (white, grey, near-black)

Do this:

  • Keep strong contrast between text and background.
  • Use the same button colour everywhere.
  • Use the accent colour only for key actions.

Simple test:

  • Open your pool page on your phone in daylight.
  • If you squint and still read it, you win.

4) Email template checklist (get more people to join)

Most people join from an email link or a message. A good email makes joining easy.

Your email should include:

  • A clear subject line
    • Example: “Join our Weekend Predictions Pool”
  • A short first line
    • Example: “Hi! We are running a match prediction pool.”
  • One main button
    • Example: “Join the Pool”
  • The deadline in local time
    • Example: “Pick before 18:00 CET”
  • A short line that explains the game
    • Example: “This is Fantasy Football (is Prediction Game in English): you predict match results, you do not pick players.”

Do this:

  • Use your logo at the top.
  • Match colours to your site.
  • Keep sentences short.
  • Avoid big images. They can load slow.
  • Put the join link as a button and as plain text.

Anti-spam basics:

  • Send from a real address like hello@yourdomain.
  • Add a footer with who runs the pool.
  • Keep the “from name” consistent.

5) Final pre-launch check (5 minutes)

Run this fast list before you invite anyone:

  • Logo looks sharp on mobile.
  • Domain loads fast and shows the padlock.
  • Buttons have one clear colour.
  • Text is easy to read.
  • Email shows the right pool name and link.
  • The rules line is clear: predicting games, not picking players.

Make it feel like your group

Branding is not just for big brands. It helps friends trust the link. It helps new people understand the pool fast. And it makes your Fantasy Football (is Prediction Game in English) nights feel more special.

Use this checklist. Keep it simple. Then send the invite and start the fun.