Case Study: How a Consulting Firm Used a Prediction Game to Create Football Tournament Buzz

By Dirk Menkveld on Tuesday, May 20, 2025

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Introduction

When the biggest international football tournament captures global attention, businesses look for creative ways to engage their audiences.
One consulting firm tapped into this excitement by launching a prediction game.

This case study shows how they used fantasy football (a prediction game)—focused on predicting match outcomes—to create buzz and strengthen relationships with both clients and employees.

Understanding Fantasy Football

In this context, fantasy football (also called a prediction game) means predicting match results, not building player teams.

Participants forecast:

  • Which team will win, lose, or draw
  • Final scores
  • Progression through tournament stages

This simple format offers a fun and social way for people to connect with the tournament and with each other.

The Consulting Firm’s Approach

Objective

The firm wanted to use the football tournament to engage both clients and employees.
Their main goals were to:

  • Increase interaction with clients
  • Strengthen team spirit inside the company
  • Build deeper connections with their brand

Implementation

Game structure
Participants predicted match results throughout the tournament.
Points were awarded for correct predictions, adding friendly competition.
This approach made match days more exciting and gave everyone a reason to follow the games closely.

Platform choice
The firm selected an online platform so people could join easily from different locations.
A user-friendly design helped drive participation and reduced support questions.

Promotion strategy
To maximise reach, the firm promoted the game through:

  • Email newsletters
  • Social media channels
  • Internal company communications

This multi-channel approach ensured strong awareness and steady participation.

Success Metrics

The results exceeded expectations:

  • Higher engagement
    More than 70% of the target audience joined the game.
    Client and employee interaction increased noticeably during the tournament period.

  • Improved brand visibility
    The initiative attracted attention and positioned the firm as creative and approachable.

  • Stronger relationships
    Clients and employees appreciated the effort.
    The game encouraged networking and improved internal collaboration.

Conclusion

By running a prediction game during a major international football tournament, the consulting firm created excitement and achieved clear engagement goals.

This case study shows how simple, well-designed activities can make global events meaningful for business audiences.

For organisations planning similar initiatives, success depends on:

  • Easy access
  • Clear objectives
  • Consistent promotion

For more insights on building engagement through creative strategies, visit
Harvard Business Review.

Call to Action

Consider launching your own prediction game around upcoming international sports events.

Whether your goal is client engagement or employee interaction, a simple and fun competition can deliver strong results and lasting connections.